Delightfully cheerful music accompanies baby fun shapes while introducing the ABC's and 123's! It's what babies want to hear and see, and what you want them to learn! English Bulldog Puppies Baby Logic is unique compared to most baby videos. It utilizes advanced techniques from proven methods over time, incorporating smooth transitions, high contrast familiar shapes, and logical motions to help stimulate brain activity and introduce the ABC's and 123's to your baby. This approach attempts to occupy your baby and help brain development while avoiding adverse affects that could lead to ADHD in later years(read supporting articles below). Format: DVD (approx. 45 min, looped*) * Experts recommend that children under the age of 2 not watch more that 15 minutes of TV at a time. This video has been looped 3x15 minutes for your convenience.   SUPPORTING ARTICLES American Academy of Pediatrics "...videos may lead to ADHD" - whitedot.org: A study from the American Academy of Pediatrics shows that watching videos as a toddler may lead to Attention Deficit Hyperactivity Disorder (ADHD, also called ADD in UK) in later life. TV watching "rewires" an infant’s brain, says Dr. Dimitri A. Christakis lead researcher and director of the Child Health Institute at Children’s Hospital and Regional Medical Center, Seattle, Wash. The damage shows up at age 7 when children have difficulty paying attention in school. "In contrast to the way real life unfolds and is experienced by young children, the pace of TV is greatly sped up." says Christakis. His research appears in the April 2004 issue of Pediatrics. Quick scene shifts of video images become "normal," to a baby "when in fact, it’s decidedly not normal or natural." Christakis says. Exposing a baby’s developing brain to videos may overstimulate it, causing permanent changes in developing neural pathways. What Can My Baby See? Infants reflexively prefer to look at high-contrast edges and patterns. Large black and white patterns present the highest possible contrast (100%) to the eye and thus are the most visible and attractive to babies. - By Russell D. Hamer, Ph.D.* Revised by Giuseppe Mirabella, Ph.D.